When launching a new website, you have to think about the technical side of things. In addition to making the site look good with compelling visuals and smooth navigation, you also need to consider SEO and how you’ll drive traffic. Nailing the SEO Basics Developing and launching a website can be a bit of a whirlwind – a fun and exciting whirlwind,…
Did you know that email marketing can make or break your SEO campaigns? A lot of people scoff at the connection between both of these digital marketing strategies, but good email marketing can actually help improve your SEO! But what exactly are the positive results you can get from email marketing to improve your SEO? Read on as I show you the…
At its simplest, an algorithm is a set of instructions or steps for completing a task. Technically, a recipe for chocolate chip cookies is an algorithm. In the realm of computer science, an algorithm is generically defined as “a process or set of rules to be followed in calculations or other problem-solving operations.” Within that paradigm, search algorithms like Google Panda are…
The internet has gradually become an immensely huge and diversified place where consumers can access instant information about any topic on various devices, without having to talk to anyone, and in the comfort of their home. As such, in 2018, it’s vital that all real estate professionals and agencies establish and maintain an active online presence as part of their digital marketing…
As an SEO expert, it comes without saying that you must be a lot different than other webmasters, not just as regards duration of experience, but as to matters skills. With so many people practicing SEO today, you want to set yourself apart from the amateurs by achieving high-end results enviable by most brands. If you are not there yet, then you…
The Internet has given individuals and businesses the chance to reach a global audience in ways never seen before in human history. However, for businesses that are smaller or more locally-focussed, sometimes taking on the world isn’t going to yield the best results. Quite often, the best course of action for more locally-minded businesses is to develop a strong local SEO campaign.…
When we think about search engine optimization, it’s all too easy to forget that we’re creating content not just to make search engines happy, but to please our potential customers too. Putting too much of your focus on either avenue means you won’t get the best possible results – but combining these two aspects and optimizing for both is a great way…
For online business traffic is lifeblood. Grabbing their attention towards your website is challenging. Without healthy flow, your business cannot be scaled. No consistent traffic means there will be no leads, without which no new consumers will be earned from your website. So, how to get more visitors visit your website? How to gain more quality visitors? Organic traffic and Pay per…
Online marketing is no longer something that you should implement into your marketing mix. Instead, it has become a crucial component of a successful broad marketing mix. There are many reasons why online marketing has become so important. In this article, we will be discussing some of the main reasons you want to focus on implementing online marketing in your overall marketing…
The Google search algorithm is tweaked between 500 and 600 times each year. Additionally, Google rolls out major overhauls named after adorable animals, like Penguin or Panda, that terrorize SEO experts. There are more than 200 ranking factors included in the algorithm. Gaining an understanding of these factors will give you a leg up on your competition. Sometimes, that’s easier said than…
Having and running an ecommerce site is a great way to make money. The success of the site depends entirely only sales, and those sales depend on web traffic. If you are seeing high bounce rates, low conversion rates, and a decrease in sales, it might not be because your competition is doing something so much better than you are. You might…
Could your site do with a comprehensive ecommerce SEO audit? Read on to find out if there are any of the following 8 killer ecommerce SEO mistakes you’re making. SEO is a complicated game. You can use PPC advertising to boost traffic, but that’s expensive and there is no guarantee that it will actually work anyway. Let’s get started by checking out…
