Did you know that email marketing can make or break your SEO campaigns? A lot of people scoff at the connection between both of these digital marketing strategies, but good email marketing can actually help improve your SEO!
But what exactly are the positive results you can get from email marketing to improve your SEO? Read on as I show you the four ways email marketing can help SEO campaigns and where you can start!
Four Ways Email Marketing Can Help SEO Campaigns
Wondering how email marketing can help with your SEO ranking? These are the four main ways:
- Drives Qualified Traffic To Your Site
The most obvious benefit of email campaigns is the fact that it will be able to drive relevant traffic to your website. This is through personalizing emails and catering it to your target audience for them to be interested in checking out the content linked to your website.
As a result, your subscribers receive emails and content tailored to their interests, giving you more traffic and potential clients for your site!
- Improves On-Site Engagement
Another benefit when you drive good traffic to your website. is that you can attract readers that would engage in specific content and resources in your site.
Because of this, it increases the time spend on your webpage while decreasing the exit rates. As a result, it helps contribute to your SEO efforts, increasing your rankings on search engines because of the improved rates.
While they aren’t a direct connection, the bounce rates and time spent on a website helps in getting higher rankings. With better content linked out from your emails, your subscribers will want to stay on your website, giving you better search visibility!
- It Develops Targeted Content Strategies
All email marketers will need to test and analyze the elements of emails they send to users. One of the most common things tested and analyzed are subject lines, with almost all email marketers checking them before sending them out.
Because of studying all these elements, it can also help in your content strategies! The data you collect gives you the valuable insights needed that can help you shape other areas on marketing strategy, including SEO.
Once you’ve built the email list, your recipients are a part of the target audience and you get to learn more about their preferences and what is effective in having them visit your site, helping you improve your site and SEO.
- You Can Turn Emails to Content and Encourage Social Shares
What’s great about having great email marketing campaigns is that you can also convert it to your websites’ content. With the effective content from emails to your website, it can help drive up your organic traffic and SEO!
Through expanding your email marketing campaigns, it can actually increase newsletter engagement and your click-through rate.
Furthermore, when you put your content out to targeted audiences via email, it gives you the potential opportunities for your content to be shared to other people’s social media platforms. This turns out to be very true especially when you encourage people to share your website on their own social channels.
How to Use Email Marketing For SEO Campaigns
Now that you’re familiar with the benefits of email marketing, how can you start using it for SEO? Here are the five tips to follow:
- Align Keywords and Phrases
Just like in blog posts, keywords are needed in email marketing campaigns to help your SEO. Make sure that you put in relevant keywords (also long-tail keywords!) naturally in your emails while creating the attractive, readable layout for ease of reading.
- Add UTM Parameters to Email Links
To know how effective your email marketing campaigns are, then it’s best to implement UTM (Urchin Tracking Module). This helps you track the effectiveness of your campaigns when sending information about link clicks. That way, you can monitor where your traffic is comic from to understand what you need to improve on.
- Recycle Emails Into Your Blogs
We all know how tedious of a task it is to create emails. If you create the readable and enticing emails with insight and action, then you can reproduce it as your blog content as well. Search engines will be able to index this, creating a positive impact on your SEO.
You can turn long newsletters to a blog post, or grouping shorter email campaigns to create a single blog post.
- Archive and Canonicalize Your Emails
If you have regular newsletters or email marketing campaigns, make sure that you archive older issues. This decreases the attrition rate and helps you gain new subscribers.
When you archive newsletters, it gives search engines something to crawl and you’ll need to update it every time. Avoid this by adding a canonical tag to old newsletters, pointing these out to your blog page.
- Encourage Engagement
Last but not least, make sure that you add a call of action! I highly recommend that you have a standout offer or exciting news that links back to your website. This will encourage better engagement with the linked content.
You can do this by asking your subscribers to leave a comment to the blog with their opinions, or implementing share buttons to their social media.
Wrapping It Up
Email marketing doesn’t only help ramp up your views from the people you send it to. It’s also quite helpful in improving your SEO as well! With the right methods on improving your email marketing strategies, you can get as much as twice the amount of coverage and better cache of ranking higher in search engine pages.
Hopefully, this article on the four ways email marketing can help SEO campaigns encouraged you to focus more on your emails. So don’t wait any longer and follow any of these tips for better email marketing and SEO campaigns today.
If you have any questions or want to share your tips and experiences, then you can either check out Joel House Gold Coast or comment below! Your thoughts are much appreciated.