Let’s explore a topic that’s often overlooked yet plays a pivotal role in the digital landscape: the influence of domain names and page URLs on search engine rankings. While it might seem like a small detail in the grand scheme of online success, these elements are foundational — like the framework of a building that determines how easily people can find and…
Did you know that 68% of all online experiences begin with a search engine, but not even 1% of all Google searchers will visit a website beyond the first page of search results? These two stats alone highlight how critical it is for any business to rank well online, and by well, we really mean in the first 10 organic search results.…
In this era of digitalization, staying relevant in your customer’s sight is one of the crucial metrics to grow your business. One such proven and powerful way to make your brand stay high in your customer’s mind is email marketing. While there are many effective ways for each kind of business to tap into their target market, email marketing is the common…
Search engine optimisation can have several amazing benefits for a business but with so many businesses still yet to implement a successful campaign, this can be a benefit for your business moving forward. To help you understand these benefits, we will be outlining 6 of the main benefits that SEO can bring to your business. An Overall Better User Experience When running…
Branding your business is important because it’s a way for customers to remember your business. The imagery you use will set your business apart from the competition. There are different ways you can use imagery to brand your business successfully. Create a Logo or Icon Creating a logo helps create a brand for your company online and in-store. When you’re using your…
We often use our smartphones to browse through different social media platforms every day, and a significant amount of our time when we are online is spent on watching videos. If your pastime is watching videos on social media sites like Facebook or Snapchat, I’m sure you’ve noticed the rise of vertical video content. A few years ago, vertical videos would cause…
All the business’ out there are making great videos, but you? In case you’re unpracticed yet tingling to bounce into the video pool, picking the correct video editing website or company to join forces with is critical. Sadly, numerous organizations hurry into video creation without thoroughly considering it. An imprudent choice without an unmistakable arrangement or set objective will prompt dissatisfaction, and…
There is a psychology behind marketing that is often ignored in favour or tried and tested strategies. But in order to continue securing those all-important conversions and developing a brand alongside a growing business, it’s necessary to understand this psychology. The first thing to appreciate are the stages that people go through before they make a purchase. There are five of these…
Determining brand for businesses is equal to a journey of self-discovering your business. It is uncomfortable, time-consuming and difficult. It requires businesses to understand the company’s mission, benefits and features of your services or products. To know the responses and views of the customers about the company. For these businesses, you have to research and know the needs, desires, and habits of…
When we say branding, we don’t refer only to the naming and/ or the logo that a certain brand or company approaches. Branding refers to everything that a company does in terms of its image – marketing strategies, promotions, social media posting, and all of that. Moreover, branding also means being capable to adapt to new technologies and implement them in marketing…
Whether it is a small or large scale business, every business needs a brand. Trusted branding is necessary to maintain a position for your business in this world of business. Branding is an essential part of a business as it builds a strong bond between you and your customer. Business is nothing without customers trust. If your audiences don’t know about your…
How often do use stickers for your brand promotion? You don’t know how custom stickers can make your brand look cool? People very rarely use stickers for business marketing, but do you know that sticker promotion is cost friendly, easily customizable, and aesthetic of the business campaigns. The stickers are available in various shapes and sizes you can use them as an…
