Nowhere do yin and yang butt heads more than in the arena of consumer preferences. Shoppers are always on the lookout for products that are “budget premium” or “fast and fresh,” despite the fact that the terms are obvious contradictions. The latest oxymoron to enter the market may be even tougher to navigate: private and personalized. About three in five U.S. consumers…
For decades, branding has been associated with a symbol, slogan, sign, design or a combination of these elements to represent a product or service and to distinguish it from the competition. Small businesses often consider branding as exclusively for the big fish, companies with massive budgets and nationwide recognition. But, as it turns out, branding matters to all and any business, regardless…
When we think about search engine optimization, it’s all too easy to forget that we’re creating content not just to make search engines happy, but to please our potential customers too. Putting too much of your focus on either avenue means you won’t get the best possible results – but combining these two aspects and optimizing for both is a great way…
The advice to “always be closing” is a common one among sales manager and business leaders. Unfortunately, it’s much too be vague to be helpful. It doesn’t answer the most important questions of who to sell to, how to sell to them, and why a sales representative should choose one client to focus on over another. Instead of worn-out platitudes, leaders would…
For online business traffic is lifeblood. Grabbing their attention towards your website is challenging. Without healthy flow, your business cannot be scaled. No consistent traffic means there will be no leads, without which no new consumers will be earned from your website. So, how to get more visitors visit your website? How to gain more quality visitors? Organic traffic and Pay per…
Online marketing is no longer something that you should implement into your marketing mix. Instead, it has become a crucial component of a successful broad marketing mix. There are many reasons why online marketing has become so important. In this article, we will be discussing some of the main reasons you want to focus on implementing online marketing in your overall marketing…
Online customer reviews can be beneficial for any business irrespective of its size or nature. Coming from customers who have already used your service, these reviews help you earn the trust of your existing customers while attracting new customers. As per research about 50% American consumers are likely to visit a business if they happen to read positive online reviews about it.…
Your sales team is in good shape. Your new client base is growing steadily and so are your reorder rates. Shirking modesty, you have to admit that you’re doing something right. Now is a good time to strategize on how to build on your success. Whether you’re aware of potential improvement to be made in business development or a need to strengthen…
As state-owned enterprises that operate at arms length to provide Canadians with vital services, Canadian crown agencies (also known as Crown corporations) have a special responsibility to the public. Not only do they need to ensure that the sector for which they are responsible (be it transportation, the environment, or the Post Office) gets the best possible services, they must also be…
A brand’s ability to be recognized and trusted is top a priority when it comes to marketing. Factors such as logo design, brand messaging and advertising campaigns all contribute to the brand’s narrative and image as a whole. People are far more willing to trust and buy from a company which they understand and recognize. This is why utilizing a well thought…
There’s a lot that goes into designing a killer website. There are so many aspects of the design to think about like the colors, typography, content, layout, images, and structure just to name a few things. If you’re trying to make a website that is pleasing to the eye and also functions well, it helps to have a frame of reference you…
As a business owner or consultant, you inevitably conducted a domain name search at least once in your life. Remember that time when you registered one or more .com, .org, or .net addresses for the website(s) where you have been showcasing your products and services? That was it. Now it might seem there is little more to get from keeping an eye…
