Author page: Falcon Hive

3 Categories Of User Psychology That UX Designers Must Consider

User Experience (UX) is one of the most significant concepts that all marketing geeks are discussing. Overall, it is the process of enhancing the user satisfaction level by improving the products’ usability and functionality. The main job of UXers is to predict what their target audience needs and deliver solutions in accordance with their specific requirements. The expert design team of an…

Video communications for business: a New technology of 2019

We are living in an era that connects people through technology. There are significant advancements in the communication technology, and this gives humanity access to more effective and sophisticated methods of communication. Human beings can now interact with each other through various electronic mediums which have paved the way for businesses and corporations to connect better with their employees and partners.  There…

5 Reasons Why Small Businesses Need Marketing Automation

Before knowing the reasons why small business need marketing automation, it is better to have an idea of what actually the marketing, automation, and marketing automation is all about. Marketing According to the dictionary, marketing is referred to an act of trading or selling the products/services and the activities that associate in it. Marketing usually includes advertising, trading, and delivering the product/service.…

7 Advantages of cPanel Hosting

cPanel is a dashboard that manages the hosting server with a user-friendly and easy-to-adapt web-based interface. Due to its shared hosting, it became one of the famous hosting providers. Generally, to manage the website/server, little technical knowledge is required. But when the cPanel is implemented, the user may not be a technical expert, however, their graphical features enables changes easily. This plays…

A Stand Today, A Set-Up for the Future

It has been easier to start a business that it was before. In fact, there have been more people willing to invest in small business, provided that its projected potential is great. Although, this part is more on how well you sell your business to them. In spite these however, the resources remain limited. Your audience small compared to bigger brands, and…

Tips For Establishing A Brand Image

The importance of brand image has always been at the forefront of marketing. The visuals and stylistic choices that represent your brand represent the “handle” by which consumers can grab on to your company and build a relationship with it. It’s also a unique opportunity to differentiate your company from the competition. Some constituent elements of brand image include: Logos Color Schemes…

The 8 Most Useful Business Trends for 2018

With the year almost halfway through, the business world has certainly seen its fair share of trends, some successful and others not so much. From companies implementing automation throughout the workplace to startups taking e-commerce to new heights, there are a few growing trends that stand to benefit businesses worldwide. What’s Trending Now Like a popular hashtag, some business trends seem to…

What is Dwell Time and is it actually a ranking factor?

The Google search algorithm is tweaked between 500 and 600 times each year. Additionally, Google rolls out major overhauls named after adorable animals, like Penguin or Panda, that terrorize SEO experts. There are more than 200 ranking factors included in the algorithm. Gaining an understanding of these factors will give you a leg up on your competition. Sometimes, that’s easier said than…

Things To Consider Before Purchasing LMS

learning management sysetm

To stay competitive in your market, you need competent employees with relevant and up-to-date skills and knowledge. Today’s fast-paced environment will leave anyone behind if continuous education in your respective industry is not pursued. Some organizations stay current by training their staff about their new products, developments and corporate directions. In an age of instant communications and access to real time updates,…