Author page: Falcon Hive

4 Ways Email Marketing Can Help SEO Campaigns

seo

Did you know that email marketing can make or break your SEO campaigns? A lot of people scoff at the connection between both of these digital marketing strategies, but good email marketing can actually help improve your SEO! But what exactly are the positive results you can get from email marketing to improve your SEO? Read on as I show you the…

Why Encryption is Essential for Modern Businesses

encryption

For those who pay attention to the latest developments in Internet security and business communications, one of the biggest words of the past five years has no doubt been “encryption.” Whether in the context of top-secret trade deals or day-to-day emailing between management and staff, encryption is being touted as the most reliable way to avoid having unwanted third parties listening in…

SEO Algorithms in 2019: Keeping Up with Google

seo

At its simplest, an algorithm is a set of instructions or steps for completing a task. Technically, a recipe for chocolate chip cookies is an algorithm.  In the realm of computer science, an algorithm is generically defined as “a process or set of rules to be followed in calculations or other problem-solving operations.” Within that paradigm, search algorithms like Google Panda are…

What is the Waterfall Model?

waterfall

The Waterfall Model was the first Process Model to be presented. It is exceptionally easy to comprehend and utilize. In a Waterfall display, each stage must be finished before the following stage can start and there is no coverage in the stages. Cascade show is the most punctual SOLO approach that was utilized for programming improvement. In “The Waterfall” approach, the entire…

6 Unbelievable Ways WHOIS Databases Can Help Businesses Get Ahead

database

It takes innovative practices to beat competitors, right? But the truth is that many business owners don’t feel like following them when it entails the adoption of tools and solutions that are difficult to implement. An interesting and rather unexpected alternative is to take advantage of such basic information as WHOIS domain records. This data happens to be accurate and well-recorded and…

Why Sales Companies Fail At Finding Top Talent

Many companies struggle with attracting, recruiting and keeping top sales talent. Companies worldwide report a shortage of talent in both junior and senior sales positions. Finding top talent is difficult enough, but the ability to attract them to your company and brand, and minimize turnover on your team long-term is something most sales organizations struggle to do. The first thing you need…

Marketing Old School Art-Forms To Millennials  

art

Simply put, artists and the institutions that support them generally count on culturally engaged “artsy” folks to foot the bill for the work and labour through admission prices and charitable donations. The AGO (Art Gallery of Ontario), New York Metropolitan Opera and the SF Moma, for example, would all fold if it weren’t for the millions of dollars generated each year through…