Lead generation is a very critical factor for well-oiled B2B sales and marketing operation. First, you need to get more people to know about your services and products. Then, you will get more clients. You have to let people know about your products and services so that they can buy from you. That’s where lead generation helps. It cultivates an interest in…
Technology is part of small and mid-sized businesses and continues to increase in importance. As companies seek to utilize technology in whatever way they can to improve operations and get ahead of competitors, it’s necessary for SMB’s to not fall behind. What technologies should SMBs consider adopting this year? 1. Marketing Using Automation Marketing a business through email works well, but what…
With Search Engine Optimization (SEO) tactics now playing a crucial part in how websites perform in the search engines against their competitors, it’s time for businesses to adapt and change the way they populate their websites. Providing good readable content to website visitors, ensuring content is easily accessible, and making sure the User Interface (UI) of the website is clear and easy…
There is a psychology behind marketing that is often ignored in favour or tried and tested strategies. But in order to continue securing those all-important conversions and developing a brand alongside a growing business, it’s necessary to understand this psychology. The first thing to appreciate are the stages that people go through before they make a purchase. There are five of these…
In case you want that your business rises and defeats everybody else in the industry then you have to invest in feedbacks. You have to make sure that you are getting feedbacks for all your tasks, products, services and most importantly the employees. You should always keep in mind that these employees are the main force behind your success. If these employees…
As consumers, our lives are becoming ever more digitsed, with more and more reliance on online services and stores to provide us with everything from our banking to our groceries and digital products. As a new business, creating a dominant presence in the search engine results pages (SERPs) could be the thing to set your business apart from the rest. Search engine…
Thanks largely to significant technological advancements, digital marketers find themselves in a video marketing landscape filled with a variety of new and innovative ways to create engaging experiences for audiences and potential customers and brand advocates. There are increasingly diverse ways to connect with branded content in 2019 and one of these is VR and this is what I want to look…
How would you feel if companies like Walmart or Amazon knew if you had a cold, or how extroverted you are? The truth is, they likely already know these things about you, and no, it’s not because they put cameras in your house. Retail giants have been collecting data such as addresses and purchase history and using the power of AI to…
Financial reports are similar to your yearly physical from a doctor. The numbers tell you if you are healthy, on track with your goals, and where you need to start paying closer attention. But what if you had some doubts about how your doctor came to those conclusions? What if you saw the nurse mistakenly write down the wrong blood pressure number…
eCommerce companies often make the mistake of focusing solely on attracting new customers because they don’t realize that their current customer base is full of revenue potential. Here are the top three ways to leverage existing customers to maximize your eCommerce sales. Cross-Selling Did you know that your existing customers are more likely to buy from you again than a prospective patron…
Nowadays, it is almost impossible to run a successful business without having a website. For your business to succeed, you cannot afford even a few minutes downtime. This is because it distracts your clients from accessing your website. This is why it is important for you to choose a reliable hosting company for your business. You have to take your time, analyze…
Determining brand for businesses is equal to a journey of self-discovering your business. It is uncomfortable, time-consuming and difficult. It requires businesses to understand the company’s mission, benefits and features of your services or products. To know the responses and views of the customers about the company. For these businesses, you have to research and know the needs, desires, and habits of…
