With Search Engine Optimization (SEO) tactics now playing a crucial part in how websites perform in the search engines against their competitors, it’s time for businesses to adapt and change the way they populate their websites. Providing good readable content to website visitors, ensuring content is easily accessible, and making sure the User Interface (UI) of the website is clear and easy to navigate, are just some of the things that the search engines love and are willing to reward for.
However, SEO dives much further than just those things and, if you can optimize your site the right way, you will see a big difference in the Search Engine Results Pages (SERPS) for the keywords you’re targeting. Optimizing your site is one thing, though, and being able to monitor your results is a different ball game. Therefore, by taking SEO audit tools under your wing, you can see where you’re going wrong and what you can do to rectify any SEO issues you’re facing. Here are a few of the other reasons why SEO audits are so important.
Where to Obtain SEO Audit Tools?
Before we see how important SEO audit tools are, it’s important you have access to the best tools out there. A simple search in Google will give you a list of some of the most effective audit tools, but you’ll often be faced with a fee or a tool that you don’t know how to use. If you want something easy and free, take a look at the Free Digital Marketing Tools by Fang Digital. They have a host of tools to help you succeed in digital marketing and plenty of eBooks to read. You can access a list of tools via Fang Digital by clicking the link.
Website Errors
One of the biggest benefits of taking advantage of SEO audit tools is that they’ll be able to sniff out any errors your visitors may be facing. Search engines are particularly hot on things like broken links and internal page errors. So, if your visitors are facing them, you may be penalized. SEO audit tools will point you towards those errors so that you can either redirect the visitors back to a page on your website that works, or fix the page that’s having the issues. It’s crucial your website comes back with minimal errors so it can flourish in the SERPs.
Algorithm Changes
Because Google and the other popular search engines are constantly changing their algorithms to provide better content for their surfers, you need to know what those changes are. Webmasters do generally get notified from the top search engines of the major changes, but they’ve also seen how some search engines overlook this step. SEO audit tools are built to understand how search engines work and how they’re constantly changing their algorithms. You could be relying on a particular method to target more organic traffic, but one change could throw all that in the air. Keep on top of the changes and you’ll be able to adapt and change the content you provide.
Useless Content
Useless/outdated content is something the search engines will not tolerate. In fact, it’s just costing them more bandwidth for their spiders to grab that content to display in the SERPs. What the search engines love most is those webmasters who are willing to go back to content that’s outdated to insert fresh content. This could be as simple as adding a few extra words or pictures or even removing now pointless content to something that’s up-to-date. SEO audit tools will give you a clue as to what content is performing the best and what content isn’t doing you any favors.
Backend Issues
SEO audit tools are particularly excellent at everything they do – especially when it comes to the backend. Visitors don’t see the backend of your website but search engine spiders rely on it to navigate. You could have a website that’s 10 years old and doesn’t quite fall in line with the latest coding standards (in fact, it’s guaranteed that it won’t). Therefore, regularly using SEO audit tools can not only help you become a better programmer, but you’ll also have a website that’s up-to-date with the latest coding standards. This could be as simple as providing the right META titles and descriptions. Although a lot of Content Management Systems (CMS) will have you covered and automatically update such information – there are those out there that do not. It’s important for you to be on top of everything when it comes to SEO, and that includes the backend of your website.
SEO audit tools are becoming more and more popular these days because businesses and websites far and wide are looking to gain an advantage over their competitors. Such tools could help you do exactly that, and by putting in a bit of time and effort into your SEO practices, you may well benefit from even more organic traffic.