Does Branding Still Matter in Today’s Marketplace and Consumers

branding

For decades, branding has been associated with a symbol, slogan, sign, design or a combination of these elements to represent a product or service and to distinguish it from the competition. Small businesses often consider branding as exclusively for the big fish, companies with massive budgets and nationwide recognition. But, as it turns out, branding matters to all and any business, regardless…

How to connect with your customers through better SEO

seo

When we think about search engine optimization, it’s all too easy to forget that we’re creating content not just to make search engines happy, but to please our potential customers too. Putting too much of your focus on either avenue means you won’t get the best possible results – but combining these two aspects and optimizing for both is a great way…

How to Be More Strategic in Sales Management

sales

The advice to “always be closing” is a common one among sales manager and business leaders. Unfortunately, it’s much too be vague to be helpful. It doesn’t answer the most important questions of who to sell to, how to sell to them, and why a sales representative should choose one client to focus on over another. Instead of worn-out platitudes, leaders would…

Why The Value Of Organic Traffic Search Is Irreplaceable?

seo

For online business traffic is lifeblood. Grabbing their attention towards your website is challenging. Without healthy flow, your business cannot be scaled. No consistent traffic means there will be no leads, without which no new consumers will be earned from your website. So, how to get more visitors visit your website? How to gain more quality visitors? Organic traffic and Pay per…

Why Online Marketing Is So Crucial To Your Company

online-marketing

Online marketing is no longer something that you should implement into your marketing mix. Instead, it has become a crucial component of a successful broad marketing mix. There are many reasons why online marketing has become so important. In this article, we will be discussing some of the main reasons you want to focus on implementing online marketing in your overall marketing…

4 Tips to Manage Online Customer Reviews

customer reviews

Online customer reviews can be beneficial for any business irrespective of its size or nature. Coming from customers who have already used your service, these reviews help you earn the trust of your existing customers while attracting new customers. As per research about 50% American consumers are likely to visit a business if they happen to read positive online reviews about it.…

Getting The Most Out Of A Good Sales Team

sales team

Your sales team is in good shape. Your new client base is growing steadily and so are your reorder rates. Shirking modesty, you have to admit that you’re doing something right. Now is a good time to strategize on how to build on your success. Whether you’re aware of potential improvement to be made in business development or a need to strengthen…

How Crown Agencies Are Using Communication Software To Fight Cyber Crime

trust

As state-owned enterprises that operate at arms length to provide Canadians with vital services, Canadian crown agencies (also known as Crown corporations) have a special responsibility to the public. Not only do they need to ensure that the sector for which they are responsible (be it transportation, the environment, or the Post Office) gets the best possible services, they must also be…

What Color Says About Your Brand

brand

A brand’s ability to be recognized and trusted is top a priority when it comes to marketing. Factors such as logo design, brand messaging and advertising campaigns all contribute to the brand’s narrative and image as a whole. People are far more willing to trust and buy from a company which they understand and recognize. This is why utilizing a well thought…

5 Design Principles for a Killer Website 

web

There’s a lot that goes into designing a killer website. There are so many aspects of the design to think about like the colors, typography, content, layout, images, and structure just to name a few things. If you’re trying to make a website that is pleasing to the eye and also functions well, it helps to have a frame of reference you…