Ever wondered/ felt astonished why you feel so relaxed and calm when surrounded by the greenery covered by the blue sky?
And why are particular colors preferred in specific works or things?
The answers to these questions are dealt with in color psychology. It is true and proven that colors impact the human psyche.
That’s why we feel a sense of urgency by looking at some colors while other colors evoke the feelings such as motivation, stress, love, etc.
The effect of color is not limited to this, and you can use it to build brand awareness.
Did you ever notice promotional email templates? Color psychology is used in email marketing campaign templates.
Color psychology can also be the reason for your email marketing campaign’s performance. However, it’s not the primary factor.
The quality of the email list plays an important role.
You can ensure the excellent quality of your email list by using the best email lookup tools such as GetEmail.io.
This tool is ideal to find company email addresses of a person.
How old is your business?
Whether you are a well-established business or startup, color psychology marketing can help you build your brand identity.
This article will discuss what color psychology is and how it impacts the marketing strategy.
Color psychology: Let’s take a look at it.
Color psychology studies the way different colors impact human behavior. And this is used to evoke human emotions in advertising ad marketing activities.
Does that seem to be a simple task?
Well, it is not.
Color psychology marketing
As you know, the ultimate goal of an effective marketing strategy is to establish an instant connection with their target prospects and, over time, build brand awareness and loyalty.
Color psychology plays an important role in achieving this.
When you pick colors for your logo design and any branding activities, you must choose the color wisely, as it will convey a subtle yet strong message to the audience.
You can use a single or multiple primary colors to convey your brand’s vision. Or, you may even use secondary colors to intrigue the human emotions in a short period.
For instance, you can use secondary colors of the same color family to convey your overall brand message.
Let us have a glimpse of what different colors mean;
Blue Color
It denotes calm, peace, wise, etc.
Some popular brands using the blue color are Ford, Facebook, LinkedIn, etc.
Green Color
The green color represents nature, money, freshness, and loyal.
The brands or businesses dealing with fitness and health use this color. Besides this, agricultural firms also use this color.
Red Color
Red is used for hunger, romantic, brave, and bold.
This color is preferably used when you want to draw people’s attention, such as the CTA button.
Yellow Color
This represents happiness, positivity, warmth, clarity, etc.
Many brands use a yellow color to highlight the words such as discounts and shipping.
Orange Color
Orange color indicates Friendliness, joy, warmth, cheerfulness, etc.
Pink Color
The pink color represents Soft, affectionate, caring, etc.
Some Misconceptions
As we have seen so far, color psychology plays an essential role in marketing.
However, there are some misconceptions about this concept.
This is because everyone reacts in a different manner to different colors. It depends on one’s culture, lifestyle, perception, psychological factors, gender, etc.
Therefore, you have to consider a lot of factors while picking colors for your marketing strategies.
Final thoughts
When you do proper research on color psychology and understand your target audience and campaign objective, you will be able to pick the right colors for your brand.