Networking is a powerful tool when you know how to leverage it. Many people try networking and feel disappointed by a lack of instant gratification. Networking relies on connections – you have to build trust and win people’s respect. It takes time and effort to establish a good reputation for yourself. When it comes to networking there are a few common faux pas many first-time networkers make. Knowing what to look out for can help you prepare yourself for success and counteract typical mistakes. Here are four of the most common networking mistakes:
1. High Expectations
Many people enter networking events with high expectations. They hear success stories and imagine that this is a guaranteed success for their business. Few people understand how much work goes into networking. It’s easy to get swept away by the corporate gifts and promotional products which are often included in the event. Those that profit from networking events are actively meeting and greeting new people. They’re building rapport and getting to know the intricacies of others’ businesses. They also understand that in order to gain, they have to give. This applies to attention, business referrals, and recognition.
2. Neglecting Your Personal Brand
We all believe that the business brand is the one that matters at a networking event. Truth be told, your personal brand introduces you and warms people up to your business brand. What is a personal brand? The way in which you interact with others. The way in which you present yourself. The ethos you embody. It’s all about building a rock-solid reputation for yourself as a human being before you start to promote your products. People who align themselves with you and consider you to be a good person (as ambiguous as that term might be), are more likely to purchase from you.
3. A Lack Of Follow-Thorugh
Exchanged details with someone? You will want to build credibility for yourself. The fastest way to establish yourself as a reliable contact person is by following through on promises 100% of the time. If you promised to contact someone, it is imperative to do so. It is best to make contact with a lead within 48 hours of receiving the referral. If members of your networking event have referred you on to their personal circle, validate that trust with exceptional service and fast follow-ups.
4. A Lack Of Giving After Receiving
Networking relies on two-way giving and receiving. The law of psychology also states that those who receive feel motivated to return the favor and also give. This is one of the fastest ways to get business referrals from others. Give them quality leads. Many first-time networkers think that by attending the meeting and giving their full attention, they’re succeeding. In actual fact, the real work starts out in your daily life. Stay on the lookout for referrals for networking contacts. When you arrive at the meeting with hot business leads, you’re going to stand out and you’re going to earn yourself trust from others.
The Power Of Networking
Business mergers, power moves, career-changing deals, and efficient power teams are often forged as a result of networking. Leveraging this business tool to further your success relies on your ability to sell yourself and connect with others. Show that you care and take the time to meet with members of your networking group outside of the meetings. Keep it professional but take an interest in the elements that inspired the other person’s success.