We’re almost halfway in, and 2019 is looking to build on the momentum of outdoor or out-of-home (OOH) advertising in the previous year. In fact, the UK’s OOH market is predicted to grow by 1.2% this year, with digital outdoor advertising working hand-in-hand with its traditional counterparts. To stay competitive, every marketer knows that it’s imperative to be on top of recent…
If you’re looking for a way to contact your loyal customers, viewers, and subscribers, then email is the way to go. With great template makers and other programs to have people enticed with the design and what you have to offer. However, what you need to focus on beforehand is having the better click-through rate that will have you reach your specific…
Thanks largely to significant technological advancements, digital marketers find themselves in a video marketing landscape filled with a variety of new and innovative ways to create engaging experiences for audiences and potential customers and brand advocates. There are increasingly diverse ways to connect with branded content in 2019 and one of these is VR and this is what I want to look…
eCommerce companies often make the mistake of focusing solely on attracting new customers because they don’t realize that their current customer base is full of revenue potential. Here are the top three ways to leverage existing customers to maximize your eCommerce sales. Cross-Selling Did you know that your existing customers are more likely to buy from you again than a prospective patron…
Are you new to the world of marketing? Want to know how content marketing can help your B2B technology marketing. The power of content is never going to end. It is always the pillar of marketing. Recently content marketing is mainly used for product promotions and induces brand awareness. Content marketing is the most traditional tool for marketing. Content marketing is cost-effective…
For businesses that are looking for ways to expand their lead generation efforts and engage new prospects, trade shows offer a high ROI opportunity. But to make the most out of these events, it’s important that you have a plan. Maximize Your Trade Show Experience Participating in trade shows affords businesses of all sizes numerous perks and advantages that allow for strategic…
There are thousands of e-commerce websites from where you and million others buy stuff. These websites sell different products and services. Like the traditional brick and mortar stores, you will also find that these online websites offer discounts. Some websites offer directs discount sales, and some offer a Coupon code. It is a discount code which you may find on another website.…
Apps are at every step and nowadays and people wouldn’t be able to live without them. This is something we all know and this is something you, as an app developer know even better and take advantage of. Whatever idea might have come to your mind, there are for sure people who need it on their phone. You might have created the…
Creating landing pages that convert is not rocket science. Even so, it involves more than coming up with something that looks good. There is content, contact form, trust indicators, value prepositions, call-to-action, and a range of other aspects that need serious consideration. So the question becomes how do you demystify the process and create a highly functional landing page that will get…
As the year begins many marketers have been searching for the latest trends with which to grow their businesses. Change is constant and is very important for growth, here, we try to look at some ways to keep abreast of the ever changing world of marketing in 2019. A majority of internet traffic is traced to video content, more people are watching…
If your company has entered a high-growth phase or is planning to expand, it’s recommended that focus should be shifted to logistics and how delivery can be perfected. To understand and meet the customer demands, an eCommerce seller (you) certainly needs an adaptable and flexible logistical plan. If you do not possess an ability to focus more on logistics, there are chances…
Any business has the potential to face a financial emergency. You might be dealing with a cash shortfall after struggling with a few months of declining sales. You might be in a tight spot after dealing with a major expense, like the breakdown of a key piece of equipment. Or you might face a disruption in your business that prevents you from…
