eCommerce companies often make the mistake of focusing solely on attracting new customers because they don’t realize that their current customer base is full of revenue potential. Here are the top three ways to leverage existing customers to maximize your eCommerce sales.
Cross-Selling
Did you know that your existing customers are more likely to buy from you again than a prospective patron that’s never made a purchase with you before? This occurrence is especially true if the existing customer has already enjoyed a positive experience with your brand. Cross-selling is so important because it builds on a customer’s positive experience to boost your sales. Additionally, it’s generally more cost-efficient to sell to existing customers than it is to attract new ones.
Here’s a look at three simple steps you can follow to maximize your eCommerce sales by cross-selling:
- Use your CMS to identify what the customer is buying
- Determine what additional product(s) the customer needs in order to make better use of the product he or she has already purchased
- Use email and Facebook retargeting to get the new product in front of the customer
Collect Customer Feedback
It can be time-consuming to produce new content on a regular basis in order to achieve high search engine rankings. Over time, it can be difficult to come up with new topics for your content. A great way to avoid this problem is to collect customer feedback through email, surveys, and on social media.
You can use the customer feedback and reviews to create multiple types of content, including blog posts, explainer videos, whiteboard animations, infographics, and more. In fact, you can repurpose each testimonial into each of these content types. That means for every testimonial you get, you have at least four new pieces of content to publish. Consumers love user-generated content because it gives them a genuine reflection of your brand. User-generated content is also beneficial because it builds brand awareness, establishes you as a thought leader, streamlines lead nurturing, supports lead generation, and ultimately, it maximizes eCommerce sales.
Social Sharing
While search engine optimization is incredibly valuable in pushing content toward your intended audience, social sharing comes with many more benefits. Robust eCommerce platforms like Magento make it simple to add social sharing buttons that customers can use to get the word out about your product. As you’re learning how to use Magento or another eCommerce platform, utilize its social sharing tools. If a post or product doesn’t have social sharing buttons right next to it, you hinder the content’s potential to reach thousands of social media users.
Your brand awareness increases even if it’s only a small fraction of your customers’ followers who click through the shared post. More importantly, you increase the potential to maximize your sales. To encourage social sharing, follow these three tips:
- Incentivize sharing your blog posts
- Use a click-to-Tweet plugin
- Embed social sharing buttons in your emails
Dont’ overlook the potential of existing customers who can play a vital role in boosting your sales. Use an eCommerce platform like Magento with advanced features that can take your company to the next level of success.