Starting a business involves a lot of different variables, in general, the ‘to do’ list is long and time is short.
It can be difficult to say that one item has a higher priority than another. However, while getting the logo right isn’t your top priority, it does need to be one of the most important ones.
You need to create a business plan, ensure you have adequate finance, and create a website. Without these, and starting to build a following, there is little point in designing a perfect logo.
You should note that it’s always a good idea to get professional help with business planning and web development. Companies like Quikclicks will do the hard work for you, allowing you to focus on the business direction and what you do best.
When you’re ready to design a logo, follow these steps and you’ll get the perfect one for your needs:
Brand
You need to know what your company values will be and where you envision the company being in 5 years. This will help you to develop a feel for what your brand is.
For example, you may be starting out as a second-hand car dealer but want to become a luxury car dealer. You need to design your logo based on the dealer you want to be, if you don’t you’ll have to redesign your logo which will damage the continuity of your business.
Inspiration
You need a design that reflects your product/service, is unique, and easy to identify.
You’ll find the easiest way to be inspired is simply to look around you. It’s possible to look at existing logos, just don’t copy their designs.
Check Out The Competition
It’s a good idea to verify what logos the competition has. If they are all similar you may want to try sticking to a similar theme, while making it different and unique.
Don’t forget your logo must be distinct, it effectively defines your business.
Get Professional Help
You should consider getting professional help to design your logo. This is especially true if you’re struggling with inspiration.
Don’t forget that your logo will be with you for the life of your company, you’ll want to get it right the first time. Paying a professional to help will be worthwhile.
Speak To Business Partners & Colleagues
Pick the brains of everyone around you, it’s possible they’ll have the inspiration or ideas that you need.
This is one occasion when you can’t have too much help, the greater the pool of ideas the easier it will be to pick one or merge several together.
Consider Your Customer Base
You should spend a few minutes considering your customer base/target audience. The logo you design must appeal to them!
Professional customers will want a clean logo, children will want something fun. Think carefully before you choose!
Adaptability
Your logo may be printed in a variety of sizes, you need to ensure that the image will translate well whether it is 20ft tall, or ½” tall!
The more adaptable your logo the easier it will be for it to grow with you.
Check It Out
When you have a logo design or two get your family, friends, and even potential customers to take a look at them and provide you with honest feedback, it may make a crucial difference to your final choice.