Creating landing pages that convert is not rocket science. Even so, it involves more than coming up with something that looks good. There is content, contact form, trust indicators, value prepositions, call-to-action, and a range of other aspects that need serious consideration.
So the question becomes how do you demystify the process and create a highly functional landing page that will get the leads to do whatever it is you want them to do. Keep reading to find out. But first, what is a landing page, and how different is it from other web pages?
A landing page
A landing page is meant to increase conversion rates to help you reach your business growth or marketing goals. It can be your homepage or any other page within your website. It can also be a standalone page designed for a specific sale, campaign, or product.
What differentiates the landing page from any other page, mainly the home page is the goal (or intent) of the page. Clients often find homepages through social media or referrals, but discover landing pages organically, through keywords and ranking on top spots of search engines. A landing page exists for a single reason – and that is to convert.
Why you need an effective landing page
Since landing pages target specific terms and are promoted through Google Adwords and other similar services, they help you get SEO ranking, ultimately getting your sale, promotion or product in front of the target audience.
- Landing pages allow you to focus on a primary goal – whether its sales, product or promotion.
- A well-designed page serves as a portal to direct leads down the funnel more efficiently
- Essentials of a high converting landing page
A killer headline
Headlines grab the attention and interest of consumers and also inform them of what the page is all about. It compels them to keep scrolling to find out what you are offering. Headlines also complement visual content that explains your offerings. Note that your headline should be short, concise and captivating. If you struggle to create really catchy content you can always ask professionals like 123help me to do it for you.
Persuasive subheadings
Next, after the headline is the subheadings – this is the next thing that prospects look at, to gain insights into what you are providing. Ideally, you want to create a subhead that will persuade them to stay. It should be detailed than the main headline.
Relevant visual content
The human brain was built for visual information. In fact, according to statistics, 90% of the data processed by the human brain is visual and that images are processed 60,000 times faster than text. Additionally, humans remember 80% of what they see, relative to 20% of what they read 10% of what they hear. Going by these statistics, visuals will play a crucial role in influencing your visitors’ decision.
What’s in it for the clients?
The primary goal of your landing page is to address your visitors’ questions and needs. Otherwise, they won’t have any business being on your page. Ensure you provide relevant information or solution that will add value to them. They should be able to understand what you are offering, clearly.