Live streaming has become a popular feature of many apps and platforms in recent years and can be an excellent method for businesses to connect with new and existing customers whilst growing your digital brand. This article will take a look at how businesses are utilising event live streaming to stay ahead of the curve in 2021 and beyond.
Live streaming technology lets people watch, create and share videos in real time. All you need to put on a live stream is recording and sound equipment, an internet enabled device and a platform such as a website or app to live stream from.
Here are a few ideas for businesses looking to embrace and incorporate live streaming into their digital strategy in 2021 and beyond:
Live Product Promotions/Tutorials
A filmed product promotion or tutorial can often be a good fit for businesses launching new or seasonal products as well as any exclusive deals, offers and discounts. Live videos of a product ‘in use’ will increase the traffic to the product page on your website and generally help with conversions too. Live streaming product promotions and tutorials also provide reusable video material for future marketing campaigns.
Live Interviews
Host an interview with a big name from your industry. Advertise well in advance and create a buzz around the event on social media and your website. Your live interview can be enhanced further by incorporating live questions from the audience in the comment section of the broadcast. The overall goal here will be raising awareness about your brand and draw more views to your social platforms and website.
Live Q&A
Similar to hosting live interviews, your live Q&A can be advertised well in advance across all your channels and website. This type of video stream is fairly simple to coordinate and only needs a small studio space, a camera, and an experienced host/interviewer. Guests could include your CEO, influencers, employees and so on.
Live Social Take Over
Live social take over videos are known to draw much larger audiences than other brand-related content as you gain access to a whole new audience pool from your chosen host for the day. You can expect this type of content to boost your website traffic and engagement.
Live Educational Events
Depending on your business, virtual training and educational events are an ideal way to build brand authority and trust, whilst also appealing to new audiences too. If you offer expertise in a particular field then this could be a great avenue to explore further.
Before COVID-19, many event professionals would have agreed that the best way to build brand loyalty and trust with clients and prospective clients alike was to meet live and in-person.
However, given current circumstances around the world, one of the best ways to keep business going currently is to embrace virtual and hybrid events. These types of live virtual events are set to be much safer for the foreseeable future and they also offer the opportunity to continue maintaining brand exposure and generating revenue for your business whilst restrictions and social distancing measures still apply.