The goal of every marketing campaign is to create engagement with customers. You want your audience to recognize the value that your business can provide and spur them into action.
Ideally, your products or services would speak for themselves. However, the unfortunate truth is that there are too many distractions today. Your company may have a difficult time cutting through the noise created by our always-on media landscape. The struggle for business owners and marketing pros alike is not only how to grab people’s attention, but how to hold onto it.
Customer engagement is critical because patrons who are fully invested in a company’s message are far more valuable than the average person. Nearly a quarter of a business’ revenue and profitability can be attributed to its core clients.
Even though digital media is one of the biggest reasons that consumers are so distracted today, you still can use it to your advantage. There are a number of ways in which you can leverage the connectivity and interactivity afforded by these technologies to create more engagement.
Utilize Social Media
Platforms such as Twitter and Facebook have become powerful tools that companies can use to communicate and engage with their audiences. Almost half of all consumers say they have interacted with a business through a social media network.
What’s more, an overwhelming majority of small and medium-sized organizations use Twitter specifically to handle customer service inquiries. It’s easy to see why this is the case. The immediacy of these sites makes it quick and convenient for both sides to reach out to the other and have a meaningful experience.
Let Chatbots Do the Work
No one likes being put on hold when calling a help line. Frustration sets in quickly and clients can lose their enthusiasm for your brand. One way to avoid this is through the use of chatbots on your website.
These 24/7 automated representatives may not perfectly replace the human element, but they can provide immediate, responsive service. That can make a huge difference in those moments when your customers are waiting to speak to a live person or get an answer to their question.
Connect With Apps
Smartphones and tablets put a world of options into your customers’ hands. Apps are a fast and easy way to keep clients up to date with sales, promotions and other happenings within your organization. They also make it much easier for you and your patrons to manage reward or incentive programs.
More than a quarter of consumers say they are excited to receive product recommendations based on their shopping histories. Surprising users with special offers or gifts through an app is another successful tactic used by many companies to create engagement and loyalty.
Beyond these everyday strategies, advanced technologies such as virtual reality and artificial intelligence also have the potential to transform the way you interact with your customers. For more information about how you can boost engagement in the digital age, take a look at the accompanying infographic. You likely already have the tools to cut through the chatter and captivate your consumer base.
Courtesy Of The Scylla Group