For decades, branding has been associated with a symbol, slogan, sign, design or a combination of these elements to represent a product or service and to distinguish it from the competition. Small businesses often consider branding as exclusively for the big fish, companies with massive budgets and nationwide recognition. But, as it turns out, branding matters to all and any business, regardless…
A brand’s ability to be recognized and trusted is top a priority when it comes to marketing. Factors such as logo design, brand messaging and advertising campaigns all contribute to the brand’s narrative and image as a whole. People are far more willing to trust and buy from a company which they understand and recognize. This is why utilizing a well thought…
Any business thrives in an environment where it is visible and positively portrayed. Conversely, a business that is not visible, and therefore subject to misconception – or worse yet, simply not considered – will likely dwindle and struggle. This is why brand recognition is of the utmost importance, and why businesses, regardless of size and age, need to think critically and proactively…
It has been easier to start a business that it was before. In fact, there have been more people willing to invest in small business, provided that its projected potential is great. Although, this part is more on how well you sell your business to them. In spite these however, the resources remain limited. Your audience small compared to bigger brands, and…
The importance of brand image has always been at the forefront of marketing. The visuals and stylistic choices that represent your brand represent the “handle” by which consumers can grab on to your company and build a relationship with it. It’s also a unique opportunity to differentiate your company from the competition. Some constituent elements of brand image include: Logos Color Schemes…
