Increasing your conversion rate and, therefore, your revenue is not at all that easy. Your marketing strategy should also include improving your digital presence, considering there is no better way to create a community of loyal customers. If your web design can make visitors comfortable, it can also make them trust you and motivate them to buy your products.

In other words, great user experience created by applying the principles of minimalism and easy navigation leads to more purchases. Of course, you need quality products and services, along with a strong vision, but web design is what can generate trustworthiness.

Web design should also make your brand unique and help differentiate you from the competition, apart from bringing in more loyal customers. But all that seems like too much to ask, right? It’s actually not!

Use the Power of Video

Good web design relies heavily on videos strategically placed on your website, considering that the vast majority of Internet users prefer videos. However, it would be a mistake to embed a general YouTube video on your home page.

Seeing as landing pages are the key to successful web design, you can use a video to emphasise how your product can solve your customer’s needs. In fact, videos are shown to bring in more conversions than any other type of content.

To make sure you get more conversions, link this video to a call to action on your website. Though, a video that autoplays is not that advisable, considering it slows down your website’s speed and it might be overwhelming for new visitors.

Captivate With a Scroll

There are so many benefits of the Internet, it’s difficult to count. The best of all is that it makes people lazier. Yes, you’ve read that right. When people are lazy, true geniuses are born, who help them to engage.

As such, clicking has been replaced by parallax scrolling, with its in-depth scrolling effect. This creates a truly mesmerizing experience, making sure all your information is read. Among the advantages of parallax scrolling is helping web designers highlight the important elements of content.

 

Ask and You Shall Engage

Calls to action are particularly important for web design, helping customers understand what you want them to do. The trick isn’t just to simply submit instructions – that might scare them away altogether. Besides, too many stimuli are overwhelming and “salesy”.

So, how can you make your calls to action better?

With animation of course! Calls to action that use animation attract attention and raise interest, plus they’re more interesting. As such, they can get more visitors to click on them.

 

Dress for Success

If your content is clad in boring stock fonts, you might not attract the attention of your visitors. Unique typography is interesting enough to keep people on your page, all the while triggering emotions and telling people more about your identity.

There are many ways you can use unique typography, whether you’re employing different shapes and sizes, or incorporating it in different page elements. So, while you can use unique typography just for your logo or slogan, you can also use it to emphasise important elements, such as your calls to action.

Though, to find out if people find your design engaging, you will have to test. According to web design company in Adelaide, Magicdust, if you want to make your brand trustworthy, you must make sure that you test your web design with the right target audience for feedback on its appearance and user experience.

Build an Artificial Connection

Of course, people love real connections, but in the age of AI, there’s no better way to drive your sales other than using artificial intelligence. A sprinkle of AI in your web design can do wonders, whether we’re talking about a helpful chatbot or machine learning. In fact, machine learning helps to personalise your brand and make it uniquely appropriate for each visitor. That renders your brand better suited to serve people’s specific needs, bringing in more loyal customers.

Chatbots are an important part of customer service, creating an engaging user experience. It’s very important for visitors to ask questions that are answered almost immediately when they want to learn something. A conversational interface is more entertaining than a simple piece of content that appears as text. It allows you to use memes and engage your visitors, apart from providing them with the exact info they need fast.