If you’re looking for a way to contact your loyal customers, viewers, and subscribers, then email is the way to go. With great template makers and other programs to have people enticed with the design and what you have to offer. However, what you need to focus on beforehand is having the better click-through rate that will have you reach your specific goals.
Without people actively selecting your email and the call-to-action inside it, how can you have more viewers or interested customers on your page? To learn what you can do, check out these seven ways to increase email click-through rates!
If you’re worried about your click-through rate when sending out newsletters and updates, these are ways on how to improve your emails:
- Test Your Emails Out
Click-through rates are usually used in email marketing to refer to the number of people who click at links inside the email. But before you focus on that, you also have to ensure that the recipients click to the email. After all, how will they click that CTA if they were uninterested in the headline of the email you sent?
You also have to focus on the title and subject line of your emails. With that being said, you can test it out by testing out the subject lines before sending it. There are A/B testing guides to help you there, as well as tutorials on writing click-worthy subject headings.
- Less Is Actually More
No one wants to read an extremely long email, especially if we have other things to read through. That’s why it’s best to write shorter emails, which lessens the risk of recipients getting bored with the long content and deleting it before they get to the end.
I recommend that you front-load your best copy on the email design and that you only include the most important information relevant to the subscriber. There should be a balance of enough content and too long or short of content as well. This means you should offer complete details without being too dragging.
- Segment Your Email Lists
Email segmentation is extremely important in so many ways. This prevents you from irritating recipients with irrelevant news and offers. Besides this, it helps you provide more relevant offers, which would increase the chances of users clicking through it.
Research shows that this who do segment their lists can enjoy a huge increase in transactions, sales, and revenue! So rather than sending the generic message to your subscribers, organize your entire email list and segregate them according to demographics, individual interests, and other specific factors that help you build emails that will surely entice them to check out your news and offers. But before segmenting your prospects, email validation is also required. You can use an email checker – a tool that can clean your email list from old or invalid emails.
The goal of such services is to maintain the high reputation of your email account by improving the delivery rate of your campaigns. Sending to unverified email lists will lead to a high bounce rate and blocking of your email by ESPs.
- Offer Personalized, Targeted Content
How can you deliver targeted and personalized content? Through segmenting your email list! Once you know who you’re sending the email to, consider the content they are most interested in and would most likely sick through. Use that offer and place it in the email, and if it’s what speaks to their needs, they will obviously get that offer!
Furthermore, personalize your emails more and learn about the individual recipient’s website activity, purchase or download history, as well as their satisfaction scores. This helps you provide even more relevant offers according to what they just searched. As a result, a higher click-through rate!
I also recommend that you input their individual names on the subject lines or when greeting them in your email. The more connected they would feel when they see it, wanting to read more. You’re able to do this with programs like the Postcards Free Email Builder, customizing your templates and giving you the option to personalize your future email blasts.
- Remove Any Distractions
Similar to designing your landing pages, you have to make sure that there are no distractions that would either irritate or lead the reader away. Rather than including a header similar to your website’s navigation, or having a lot of irrelevant offers, go for a simple design that goes straight to the point.
Have a specific goal when creating your email design and know who your audience is before sending out that newsletter or promotion. Ask yourself, “What do you want the reader to do after reading the email?” Then set the main offer or CTA according to that goal. This will also lessen the confusion and distraction for your readers.
- Put a Sense of Urgency
I recommend that you have a P.S. at the end of your email newsletter or offer. This would attract attention of both readers and email scanners (some don’t look through the entire email). Call them out and remind them of the offer they can get.
Also, try to create that sense of urgency that they need to avail your offer now. Putting a limit to the offer will have them redeem it immediately, which increases the click-through rate. As long as it’s an offer they want or need, you’ll be able to successfully have better results.
- Focus on Mobile Optimization
One of the reasons why many don’t bother looking into emails anymore is because once they click on it, it isn’t optimized for their mobile! No one wants to wait for the entire desktop template to load on their phones and have a hard time scrolling through it.
With the growing number of people using their mobile phones to look at emails today, you need to make sure that your templates are mobile-friendly and easy to read form small screens. Start optimizing your emails for mobile and creating the enticing design for all types of devices now!
Wrapping It Up
Email marketing campaigns are highly beneficial for the return of investment it brings. With interested customers and subscribers staying updated with offers and news, you’re more likely to have better traffic on your website. As long as you offer great content and optimize it for your audience, you can expect better click-through rates to reach your goals.
I hope that these seven ways to increase email click-through rates helped you out. So don’t wait any longer and look into following these tips now.
If you have any questions or want to share your tips and experiences on increasing click-through rates, then comment below. Your thoughts are much appreciated!