User Experience (UX) is one of the most significant concepts that all marketing geeks are discussing. Overall, it is the process of enhancing the user satisfaction level by improving the products’ usability and functionality. The main job of UXers is to predict what their target audience needs and deliver solutions in accordance with their specific requirements.
The expert design team of an efficient UI/UX Design Agency is skilled enough to understand the psychology behind user behavior and act in advance. They strive hard to design a product and the entire experienced around it in such a way so that it has a positive impact on user behavior.
In order to make it a bit more simple, let’s break the user psychology in three major categories that UXers have to consider so that to design an ideal UX for their products.
- The Potential Of A Motivational Message
Users tend to like a product if it has a motivational message for them. For example, when they are about to read an article, they are motivated to do so. There must be something motivational in the article that inspires them to buy a certain product or service.
The psychology behind motivation is quite intricate. It can be triggered by external factors such as money or other benefits, but it also comes from some internal factors like the feeling of satisfaction about taking some kind of action.
During the process of developing a UX, the designers have to play with all these factors. The most significant point that they need to keep in mind is that the core message should be always positive. Their job is to encourage users to take some kind of actions because by doing that they will gain some benefits or for enjoying the mere feeling of personal satisfaction.
For instance, you are designing a language learning application; one major way to encourage users is through notifications. These notifications will remind them of the good job they did and trigger their desire to move ahead to the next level.
One of the most useful ways of getting an idea of the motivation triggers at different stages of a customer’s journey is by creating user persona. It is very beneficial for understanding the elements that trigger and motivate users and encourage them to take a particular action.
- The Psychology Behind Limited Attention Span
Let’s understand it better by taking an example of movies. The movie director has the full control over the editing process. They eliminate the unwanted scenes and put together the best ones so that the final version of the movie is much more attention-consuming. For executing this process in an efficient manner the task is delegated to the editing experts.
There was a movie named Once Upon A Time in America. It was very confusing for the audience when it gets released initially. After it was re-edited in a linear form, it got the attention it deserves from the audience.
The sole motive of UXers is to correctly predict the attention span of their target audience. If they fail to keep them focused with the design, there is a need to go back for constant improvements and modifications. However, in order to crack it in the first attempt, it is mandatory to keep in mind that the attention span of today’s audience is very limited.
Mostly the attention span of the audience is dependent on what they want to accomplish. They are most likely to ignore significant things also if you are unable in drawing their attention towards them. This fact is also confirmed by the two popular psychologists Daniel Simons and Christopher Chabris. In order to elaborate it properly, let’s take an example of a long form article. The people will skip it even if it is valuable in case you are unable to edit it efficiently.
All the content that you publish on your website or app should be perfect and properly placed. You can use the tools like Hemingway App and AussieWritings.com that can help you in properly arranging the content on your site or app.
- Interactive Design Is In Demand
Users like websites and apps that have the “human” element in them and are interactive. This is the reason why chatbots are not that popular. The developers are still trying to infuse that human element in these bots. But for that, we will have to wait so that to see its full impact.
It might sound impossible but you should try to add that human element in the mobile UX design. First of all, it’s mandatory for you to empathize with your target users and identify their specific needs before you launch a product or update the UX of your app or website.
The UX of your mobile app or site should be designed in such a way so that it pays an attention to the need for interaction. For instance, you’re designing the UX for your mobile app, you have to take a note of the thumb patterns so that the users can easily and effortlessly interact with the app.
You can also make a bond between your users and the brand by understanding the psychology behind colors. Incorporate relevant colors into your app or site so that the user can connect with it in a better manner and smoothly accomplish what they want to.
So, these three major categories explain the connection between user psychology and the UX design. As you keep exploring you can discover novel layers and nuances of UX design.