Email marketing is a highly efficient digital marketing plan for sending emails to customers and prospects. It is an efficient tool to attract customers to the website. It even has the capability of converting one-time buyers into loyal customers. People who buy products or services marketed via email spend 138% more than those who did not receive any email offers. Furthermore, email marketing earns an ROI of 380%. Even there is email marketing software which customizes the email or dashboard and tracks the success rate which matters more to the business. That’s a fantastic news, it is even better than the social media. Email has at least 3 times higher conversion rate than the social media.
Then what is Email Click-through rate
The Email Click-through rate abbreviated as Email CTR is one the primary email marketing metrics that determines the engagement level of the target audience. If the open rate of email shows the people and about their worthiness of the attention, Email Click-through rate tells whether the email push people into action. Thus, email click-through rate is the number of clicks on links for the campaign emails.
However, Consider the below tips for further improving the email click-through rate.
- Personalize the email messages
We are in the period where personalization matters a lot. There is no need of extra struggle to personalize the email. There are many sophisticated ways which go beyond using the name. Using advanced methods like zip code, purchase history, or job title helps to create a custom email. Even asking questions which makes customers visit the websites is remarkably a natural way. It also provides invaluable resources and helps in segmenting the audience. Depending on the email list and the targeted customers, any of the techniques can give a significant result.
- Refine Segmentation
Segmentation can increase the level of engagement to 50% and more. It is the smartest way of presenting the most appropriate content possible. With more data inputs, the business can get to the point of by giving more relevant data and attract the subscribers. Through an efficient email marketing software, this permits shifting of images and texts. Dynamic replacement businesses can deliver the emails to the customer segments and make every email the most personalized one. Overall, one campaign promotion should feature various products more important than any others based on the targeted audience. This kind of personalization and hyper-segmentation will be a more effective way to boost click-through rates.
- Mobile-friendly emails
The statistics on mobile emails are ever increasing. Each time there is an email, most of the subscribers open their messages on tablets or phones. When the business gets responses there is a sign of relief. So, to increase the email click-through rates, the email should be mobile-friendly. Further, when coming to drafting an email for mobiles, businesses need to take care of specific design elements. For instance, compose the subject like according to the space provided to display the subject lines which makes the more succinct writer better.
- Request for Opt-In
The foremost important thing making sure people opting to get the emails. Whether it is a single or double Opt-In, the subscribers should voluntarily give the email address. In general, Opt-in is a specific term where subscribers agree to receive promotional emails. Typically it can be a mailing list, advertising, or a newsletter.
Without obtaining the desired permissions the emails will hit the unsolicited bulk email or spam boxes. Anyways, too many spam emails will affect the sender’s reputation and affect future deliveries.
- Put effort for Call-to-action
The point of view for any email marketing is to get the response. CTAs are the central point for any business. It is the primary factor which determines the ability to attain the goal. A strong call-to-actions says the consumers what the next process is, whether it is driving conversions through the traffic. Efficient CTAs always encourages conversions such as downloads, purchases, sign-ups, donations, social media follows, or video view.
- Email Subject Line According to the research, 34% of the recipients say that a catchy subject line is the most essential factor to open the emails. Further, 69% of users will mark their emails as spam before opening it, Just because the subject line doesn’t attract them. The subject line also factors a lot for Email Click-through rates, conversions and unsubscribes. So, always keep the email short, and make it mobile-friendly.
- Triggered email campaigns
Email marketing campaign is a range of emails which the business uses to communicate with their potential and current customers. They encourage customers and engage them by knowing the products and services of the company.
Moreover, triggered Email Marketing campaigns is a method of sending emails to the users based on the communications which they have with the businesses. These Email Campaigns include elements like web-page visits, Social Media engagements, Email opens, and e-commerce behaviour. Having said that, Triggered emails covers autoresponders, welcome emails, confirmation emails, and transactional emails. These emails hit the inbox when the customer or the prospects shows interest in the business. These emails have a strong performance in spite, many Email Marketers are not using this triggered emails.
- Eliminate all the distractions
When building a landing page, marketers will try to remove all the distractions from them. Precisely for email templates also exclude all the distractions. While composing the email consider the objective of the email and think regarding the what is that one thing which the reader want. Resist using and include headers which navigate to the website. Never give readers the feeling of getting distracted from the opportunity.
- Adhere to one layout
Choose the presentation of the information and based on that use the same layout for the rest of the emails. If the email layout is consistent then, there is a sure shot way of gaining the CTAs. There are many software and tools which helps in leading a successful email marketing. While writing an email always remember to use a one column layout to have a single CTA, and multiple columns if there is a lot of information to share and get the response.
- Improve the content of the Email
Once the customers open the email, the first thing they observe is the content. This is the information where subscribers tend to look and convert them as leads by the clicks to the links. So, make the email as interactive as possible, which is a growing trend in recent days. Video thumbnails, Animated GIFs, etc can grab the reads attention, so do the images. Since people respond to the visual stimulation, attract them with the images which have higher click-through rates. If there are any short surveys or polls, people will always try to take part especially if there are any offers. So having this in the email will also increase the click-through rates. Add eye-catching visual effects to the emails which prompt subscribers to click through.
Conclusion
Email Click-through rates are the most important and are one of the ultimate goals for conversions. This makes to boost the click-through rate and end up by improving sales. By improving this business can get more clicks and retain more sales too. Make sure to take into consideration the devices the email is hitting and the layouts to maximize the click-through rates. Make sure that the email is mobile friendly, as most of the subscribers are using this.