Can you imagine yourself without smartphones? It’s impossible right! Yes, in this era of growing technologies, a smartphone is ubiquitous. Do you know what might be the reason behind mobile dependability? A discernible answer will be “Mobile Apps”. Agreed! These apps have made living easy. Moreover, people are wishing to have apps to get things faster.
Wait! before dwelling further, just answer this question- how many times did you hear this phrase? “There is an effective business mobile app which fulfils the needs”. Many times right.
As a matter of fact, ever since its evolution mobile apps has overtaken every industry like
- Utility
- Social Networking
- Gaming
- Lifestyle
- Entertainment
- News
To create a better user experience, there is a mobile app for every individual need. In fact, if you are planning to go for a vacation. You are free to plan your itinerary with a mobile app that is available in your hand. Choosing a destination, booking tickets, reserving a hotel to stay at, reviewing it later can be done through a mobile app. Hence, no matter what type of user you are it is crucial to keep updated with the key trends in this captivating world of apps. Furthermore, many dedicated software development companies offering their services by implementing simpler methods and making your mobile apps hassle-free.
Do you know that there are approximately 2.6 million apps downloaded from the Google Play Store and 2.2 million from App Store for the first quarter of 2019 itself? So, to stay ahead of the curve you need to know why your business needs a mobile app.
Customer experience
Previously the number of app downloads was 197 billion and it has been growing exponentially since then. These figures speak volumes about the potentiality of mobile apps for acquiring and retaining customers. Furthermore, the mobile app starts and end with the user itself. They are easily navigated and simplified to use. Users expect to have more convenient features than the website offers. When mobile apps provide users with expected results then the visitors are likely to convert and utilize the apps frequently.
Develops better communication
No matter whatever business line you are in. It can be e-commerce or a restaurant, having a mobile app brings closer to your customers. Besides, having an app for your businesses improves interaction with your end-users. You can send push notifications and in-app messaging services. With this in place, businesses can have one-on-one communication with their targeted customers.
For example, you can send push notifications
- When the product is packaged and shipped
- If there is any delay in flights
- Notify about additional features and new products
- Any holiday discounts
Thus this notification can make a big difference in communicating with your users. When customer’s see these notifications, they feel that they are valued by the entrepreneurs and be passionate enough to open the message.
Visibility
Do you know that mobile apps can transform your business? Yes! it can. According to the research conducted, there are 71% of adults who use mobiles for everyday chores. That is the reason it is essential to be visible to your potential customers through mobile apps. But you might have a doubt, that earlier also they were few marketing strategies like word-of-mouth and cold calls. They were the go-to solutions then. But people are now looking out to get the solution through smartphones itself
- While commuting to an office
- Waiting for appointments or
- While doing leisure activities
Hence apps are the effective marketing tools for this millennial generation. It grabs attention and improves visibility.
Builds loyalty
Enabling your customers to book a table, order food and pay through their digital wallets increases loyalty. Moreover, with all the noises being around like billboards, flashing signs, flyers, newspaper ads, coupons website banners, Facebook ads and email marketing- it’s important to pave a way for mobile app and save your business. Hence include loyalty programs and share promotions, offers, bonuses and discounts with your customers through a mobile app. It is the way of showing your customers that you truly value their presence and genuinely caring about their needs.
Instantaneous results
Mobile apps provide a flawless experience by working online and offline. It provides instant results by keeping your customers always engaged by buzzing and tapping about your brand. Users always carry their smartphones like keys and wallet. They never leave home without these three pivotal things. Also, mobile phones are always on, which signifies that the messages are sent and seen at the very moment. Besides, few apps like storefronts, banking, finance, retail, games and news are working continuously with dedicated software development companies to provide a seamless experience to their customers.
Boosts your brand image
For a business to succeed it requires a brand image. In today’s world, this can be achieved only through mobile apps. Without it, you will be out of modern trends. It helps in improving even customer loyalty and reach new targeted customers through word-of-mouth marketing. In a world where everything is on mobile, building a mobile application is the biggest way to reach a wider audience. It’s like a blank billboard. You can do whatever you want. Be creative, stylish, informative, functional and shocking and create an app which customers like. However, business who are not tapping into this ever-changing and expanding mobile market surrounding the world are falling behind the competitive curve. Hence, set your business stand apart by launching your business app and connect the dots for your customers and enhance present capabilities.
Geo-targeting and direct marketing
Mobile apps are proven to be effective in engaging customer interests and in communicating about new products and services. Provide your neighbouring customers with promotional offers and discount rates. By enabling direct communication and location-based services, a business can know more about their on-the-go customers. This facilitates to know more about their geographical locations, demographics, shopping behaviour, buying patterns with respect to your services and products. This helps you to understand the customers and market their demands in a better way by implementing these strategies into your mobile app.
Increased shopping frequency of customers
The first step you take to convert your visitors to paying customers is one of the daunting task and expensive. At times, it turns to be a nail-biter. The cost of attracting new users can make you feel happy when they come back again. Launching a customer-friendly app can be a saviour for this. For example, a UK based supermarket conducted a survey of buyers options an build an app with features that include
- Store locator
- Recipe finder
- Barcode scanner and more.
As they have launched the app according to customer preferences, they have got approximately 2 million downloads as of today. This is because the customers’ choices have changed and they are more into mobiles than desktops or laptops. After launching the app they were 90% increase in grocery orders from the mobile app itself. Moreover, the shopping frequency has multiplied and have 1.8 times more sales. Hence, irrespective of online or physical stores, building a mobile app can increase the shopping regularity and eventually contributing to revenue growth.
Sales Growth
Centuries ago, business used to have flyers, advertisements, catalogues and brochures to enhance their sales. But at present, with the proliferation of mobiles globally, apps have replaced all these traditional marketing approaches. Mobile apps have come to the rescue and become valuable. Mobile apps when successfully launched can have more benefits like
First, it promotes your business and keeps customers at the top of the loop.
Secondly, helps in conducting marketing research better and know the buyers shopping habits and patterns, client’s behaviour and any previous purchases.
Thirdly, compare the prices with your competitors and predict future fluctuations.
Finally, your favourable customers can spread the news about the app with their friends and family more efficiently and quickly.
Thus developing a mobile app is a small investment which pays off immensely in the long run. It is a powerful promotional channel that helps you to open new horizons and reach the highest pinnacle of sales target.
Stay ahead of the competition
Mobile apps are popular among giant corporations, though small businesses have started recognizing them lately. Not only mobile apps reach a wider audience, but also serve as an effective marketing tool. Surpass this competition by developing and launching your business and stand unique among your competitors. Be the one in your neighbourhood who has an app and let the customer be astonished by the services you offer. Moreover, as this is the newly developed technology the competition in the market is improving vastly. Hence, you should take advantage of this. Companies whose business lines are in
- Tourism
- Telecom
- Medicine
- Fintech
- Car business
- Finance and banking
- Restaurants, cafes
- Hospitality and
- Healthcare
have to develop the app and experience the advantage.
Conclusion
Mobile apps can offer many advantages to almost any type of business categories. They are not only for big brands but all effective for small business. The mobile app is imperative for any marketing strategy to gain over your competitors. Before launching an app, it is better to remember that any app has to solve the needs of specific problems and contribute to the overall company development. With this, it is better to plan ahead and creatively design your app with the necessary functionalities.