The popularity and monetary success of a website depends on numerous parameters including the effort put in and the preferences of the targeted audience. The important aspect is that the success of any website has a relationship of direct proportionality with organic searches. If people do not visit your website, it would not generate money. Thus, if you witness that your website is losing organic searches, you should troubleshoot the reason without any minute. Once you know why the number of organic searches is decreasing, it would be easier for you to work on the solution. Here are some of the best tips for enhancing the organic search rate of your website.
- A quality blog on the website
Business owners should not miss any way through which new content can be added to the website. Having a quality blog on the website is one of the best ways to do it. When you have a blog on your website, you would be adding new posts every now and then. This means that readers would be able to read fresh content at regular intervals. In terms of organic searches, this is a positive aspect. When people get fresh content to read regularly on a website, they search for the website every now and then. This simply means that the number of organic searches for the website would increase.
- How can you write quality blog?
Most of the bloggers run out of ideas or the beginner bloggers cannot write every on their own. Well, it’s not something to be embarrassed as to run out of new content every day is a common thing.
Paraphrasing is a technique to rewrite the content but with new taste. There are multiple paraphrasing tools that can help you in writing. However, Prepostseo paraphraser tool gives the best result when it comes to write quality blog. However, you can choose any tool that suits you. It is always advised to use synonym changer or sentence rephraser if you are new to blog writings.
- Adding related interesting content is the key. New content is added so that people develop interest and turn into regular visitors. On the other hand, if people witness that the content being uploaded is not related to what you offer, they would obviously get confused. The new blogs which you add should help in marketing your image. For example, consider that you have a brand that sells furniture. The blogs should be able to present interesting information so that users can get excited and develop the urge to know more about the brand. It is not necessary that only promotional content should be uploaded in the form of blogs.
- Work on the user experience in the best manner
A high percentage of websites fail to get organic searches because they do not have an up to standard user experience. For quality user experience, a number of factors come into play. If you have a sharp colour scheme and the user is getting irritated, it is a sign of poor user experience. It is one of the key reasons why users stop visiting a website. If the rank of your website is falling, it may be because the users may be expecting more ease of usability.
- As it is mentioned above, a number of parameters impact the user experience. One of them is the level of technical functionality. Some websites provide state of the art information but they are not technically sound. The loading speed of the pages is high and people have to wait for the loading process to be completed. Why would someone wait for your website to load even when faster options are available? Check the loading speed of your web pages particularly the ones that have a higher rate of traffic. You need to analyse the loading time and then compare them with what other websites are offering. If the websites of your competitor brands are quicker, it would be hard to get more organic searches.
- Another important component of the user experience is internal linking structure. It is very important to have a good internal linking structure as it impacts the overall rank of the website and rate of organic searches. With a proper internal linking structure, new users do not face challenges when they are going through the website layout. New users do face problems if there is no internal linking structure present because they are unable to get to their desired pages. Consider an example. If a user visits your website and wants to visit the FAQ page directly, he should be able to get to the link easily. People do not like struggling for information when they visit a website. If you are losing out on organic searches, not having a proper internal linking structure may be the key reason. Hence, work on developing a good internal linking structure so that users do not have to search for things.
- Pages that do not respond
What do you feel when you visit a website, click a link and the page does not display any information? It is obvious that there would be a feeling of disappointment and you would not want to visit the website again. This is something that hampers the overall user experience and the number of organic searches for a website. When a page of the website is under construction, it would obviously not respond. If you have an update going, the customer should be directed towards an alternate page. If you suddenly feel that lesser people are searching for your website, it may be due to a non-responsive page.
- If a particular page of the website is being updated with newer content, redirect the users to an alternate temporary page. An unresponsive page creates doubts in the mind of the user that the website may be having technical issues.