Apps are at every step and nowadays and people wouldn’t be able to live without them. This is something we all know and this is something you, as an app developer know even better and take advantage of. Whatever idea might have come to your mind, there are for sure people who need it on their phone.
You might have created the greatest app ever and still did not meet the expectations regarding the success gained in the app store. If this is the case, you should not worry. There are great ways to take your app to the top of the app store. With the right tips, your app can definitely go places! Read on to find out more about how to promote your app better and feature on app store:
Top 7 Ways to Get your App to the Top of the App Store
- Understand how the App Store works
Because it’s not such a complicated algorithm, everybody can understand it. You get chosen as featured once you provide a relevant, error-free app, designed for specific users. Once you’ve done that, the process goes smoothly and fast.
- Provide your app with error-free functionality
The most important rule you need to consider if you want to reach the top charts of the best apps is quality. This is actually a make or break. Make sure you create a high quality app, which does not have many flaws (it would be better if it was perfect). Make it useful, simple and intuitive and the users will thank you. Fix all the bugs and make sure you do not provide fans with a flawed app.
- Design a creative logo
When having to choose between 5 apps with the same name, you are tempted to choose the one which has got the cute icon- admit it. And nobody can judge you. This is why it is very important to have an enticing and memorable item. It is demonstrative of what your app does and it should definitely be important in making your brand famous. Use contrasting colors, nice symbols and your app will stay on their minds!
- Keep your app up-to-date
When designing an app, you’re looking for other people’s needs and interest, of course. They need to be fulfilled so that your app is useful and is kept in their phones for more than one day. Apple likes to see apps that are frequently updated and relevant to users. Add new features for special occasions and always try to think ahead.
- Keep your ratings high
When searching an app and finding 5 apps under the same name, you are not sure which one is best. And what do you do then? Check the ratings. They are a reflective of other users experiences and therefore, they must be trustworthy.
A safe spot would be to maintain your app’s ratings up to 4.5 or even higher. If your users like it, Apple editors would love it as well and put it in top preferences. Apple is always looking for profit and it is very important to satisfy these conditions.
- Create a lot of buzz on App Stores
If you want your App to be successful in the App Store, you need to implement some App Store Optimization techniques. ASO focuses on improving an app’s ranking and increasing the number of downloads, which is a crucial part of having a successful app.
Some core techniques to do this is by choosing a proper app name, which includes discoverable keywords that will give it exposure. Furthermore, it requires a good and accurate description, as well as high-quality screenshots, so your potential clients know what they’re getting into. You also need to choose an icon that somehow represents the app, and encourage people to leave positive reviews. ASO is definitely something to consider if you want your app to be on top.
- Make frequent updates
It might be a matter of luck, but getting featured on App store is definitely something you can do easily. With constant updates, your product will get new features every time. This means that you will improve your ratings and attract the audience.
It is important to make a habit out of this tip. Once you get where you desire, you still have to maintain people interested in what you offer. Updates are the key!
Final Thoughts
Even if there’s no perfect recipe that ensure your app the success it deserves, the tips mentioned above will still come in handy. A quality app which is unique and smart will eventually get noticed if you follow the steps above. And once you manage to achieve that, your brand awareness will be significantly increased.